Every year, the show adopts a new theme. For the 2017 edition, Cultural Heritage and Tourism will be honoured. Through their renowned skills and their imposing missions, the show’s exhibitors – fine craftworkers, public institutions – strive every day to give a new boost to France’s cultural and heritage-related attractiveness, via its exceptional landscapes, its countless monuments and characterful sites, its inimitable art of living and its quite singular history which combine to form a unique and highly coveted land.
With an expected attendance of 89 million visitors for 2017, France’s tourist industry promises to break many a record. Reinforcing our tourist offer’s attractiveness by highlighting the wealth of heritage throughout France’s regions is consequently a major challenge.